Strategic management analysis: Missouri Baptist Medical Center (MBMC)

reportActive / Technical Report | Accesssion Number: AD1199634 | Open PDF

Abstract:

This graduate management project offers a thorough strategic management analysis of Missouri Baptist Medical Center (MBMC). MBMC, a member of BJC HealthCare, is located approximately 15 miles west of Saint Louis, Missouri. The situational analysis begins with an external evaluation of MBMCs operational environment and a profile of its main competitors. Opportunities for MBMC include its location in an affluent area and its affiliation with a large health system. MBMC also faces several threats and strong competition. An internal examination of MBMC and an explanation of its existing directional strategies revealed passionate staff and financial strength. Potential strategies for MBMC to pursue in the next one to three years include strengthening relationships with physicians. The analysis concludes with the selection of a strategy map and associated plans, such as expansion into other attractive markets.

Author(s):
Lawson, Amanda M.
Author Organization(s):
BJC HealthCare, Inc.
Funding Organization(s):
U.S. Army Medical Department Center and School, Fort Sam Houston , TX
Document Type:
Technical Report/Final Report
Publication Date:
2008 Jun 01
Pagination:
89

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution Code:
A - Approved For Public Release
Distribution Statement: Public Release

RECORD

Collection: TRECMS
Subject Terms
Communities of Interest:
Biomedical
Descriptor(s):
missouri, competition, directional, environment, physicians, test and evaluation, personnel management
Creation Date:
2023 Apr 21
Update Date:
2023 Apr 21