Making the Marine Corps Recruiting Process More Efficient

reportActive / Technical Report | Accesssion Number: AD1177814 | Open PDF

Abstract:

Since the establishment of the AVF in 1973, the recruiting-age population has continued to grow, posing a challenge for recruiters to communicate efficiently. The Marine Corps struggles to make contact with such a large community due to inefficient prospecting methods. The Marine Corps is also rejecting perfectly capable candidates because of antiquated guidelines regarding drug use. Finally, the Marine Corps elects to retain a very small number of active Marines each year, which directly affects the recruiting mission. Marine Corps reforms are necessary to: 1) Improve efficiency in prospecting the growing recruiting-age population, 2). Reforming out-dated enlistment standards to reflect societies norms, and 3). Increase the retention of qualified active Marines.

Author(s):
Paredes, Jason A
Author Organization(s):
MARINE CORPS UNIV QUANTICO VA
Funding Organization(s):
MARINE CORPS UNIV QUANTICO VA, QUANTICO , VA
Document Type:
Technical Report/Master's Thesis
Publication Date:
2020 Apr 22
Pagination:
33

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution Code:
A - Approved For Public Release
Distribution Statement: Public Release

RECORD

Collection: TRECMS
Subject Terms
Modernization Areas:
Cyber
Communities of Interest:
Biomedical
Descriptor(s):
social media, digital communications, enlisted personnel, generation z, national security, united states, students, marine corps, military personnel, recruiting, recruits, strategic analysis, census, commerce, demographic cohorts, employment, standards
Keyword(s):
Enlisted Recruiting, Marine Corps Recruiting Command
Subject Categories:
Behavioral and Social Sciences
Creation Date:
2022 Aug 22
Update Date:
2022 Oct 26