Social Media as an Internal Communication Tool in the United States Army

Social media is an under utilized tool for internal communication and leadership in the United States Army. Most Soldiers and family members frequently use social media in their personal lives, yet the Army has not embraced a comprehensive approach to communicating and influencing in this space. This paper review social media and organizational communication literature, overviews standing military guidance on social media use, and proposes a framework for social media engagement at the tactical level.