Federal Advertising: Established Programs Were Largely Used to Address Executive Order Directive to Ensure Small and Minority-Owned Business Participation
Abstract:
In 2005, federal spending on advertising exceeded $1 billion. Five agenciesDOD, Treasury, HHS, Interior, and NASAtogether made up over 90 percent of this spending from 2001 to 2005.Executive Order 13170, signed in October 2000, directs agencies to take an aggressive role in ensuring substantial participation in federal advertising contracts by businesses in the Small Business Administrations (SBA) 8(a) and small disadvantaged business(SDB) programs and minority owned businesses. This report describes (1) strategies DOD, HHS, Treasury, Interior, and NASA used to address Executive Order 13170, and (2) the total obligations, number of contract actions, and percentage of total obligations represented by these actions that each agency awarded to 8(a)s, SDBs, and minority-owned businesses for advertising services.