Effective Communication: Lessons Learned From Those Outside the US Government and Military

This briefing integrates key insights and lessons learned from the SMA IIJO effort about how those outside of the US government and military (i.e., non-government and private sector organizations) use messaging and communication to influence and inform. Ultimately, what emerges is a collection of best practices for effective communication. The source material for this briefing consists of final deliverables produced as part of the SMA IIJO effort. In particular, the findings presented in this briefing are largely built upon the integration of the work done as part of the IIJO Quick Looks and IIJO Virtual Think Tank (ViTTa) lines of effort.