Surveying through Text Message: Planning, Programming, and Analyzing

reportActive / Technical Report | Accession Number: ADA499628 | Open PDF

Abstract:

Surveys conducted through text messaging, or Short Message Service SMS, are a relatively new phenomenon, since SMS text messaging has only existed since 1992. SMS surveys are even more recent for the military population, with the first known military-population SMS survey being conducted in 2008. This report provides the method used for the early SMS surveys, named Lightning Polls when conducted by NPRST, and includes suggestions on planning for an SMS survey, programming an SMS survey, and analyzing the results.

Author(s):
Uriell, Zannette A. ; Clewis, Evangeline M.
Author Organization(s):
NAVY PERSONNEL RESEARCH STUDIES AND TECHNOLOGY MILLINGTON TN
Descriptive Note:
Technical note, Dec 2007-Dec 2008
Supplementary Note:
The original document contains color images.
Pagination:
0033

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release
Distribution Statement:
Approved For Public Release; Distribution Is Unlimited.

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
NPRST-TN-09-6
Monitor Series:
ONR
 Subject Terms
Joint Capability Areas:
JCA_5_Command and Control; JCA_5.3_Planning; JCA_5.5.2_Task; JCA_5.5_Direct; JCA_1.3.2_Personnel Management; JCA_1.2.3_Educating
Modernization Areas:
Cyber
Communities of Interest:
Human Systems
Descriptor(s):
*SURVEYS, *MESSAGE PROCESSING, *TELEPHONE SYSTEMS, SOFTWARE TOOLS, PLANNING, LESSONS LEARNED, MILITARY PERSONNEL, METHODOLOGY
Field(s)/Group(s):
Test Facilities, Equipment and Methods, Non-Radio Communications
Keyword(s):
*CELL PHONES, *TEXT MESSAGES, SURVEY METHODOLOGY, SMS(SHORT MESSAGE SERVICE)
Report Date:
2009 Apr 01
Creation Date:
2009 Jun 17