Effectiveness of Mailing a CD ROM for Navy Recruiting

reportActive / Technical Report | Accession Number: ADA381064 | Open PDF

Abstract:

In June 1998, CNA completed a CD ROM for Navy Recruiting Command CNRC. In January 1999, CNRC asked CNA to conduct an experiment that involved mailing 2,000 of these CDs to randomly selected students of community colleges and vocational institutions and following up to determine if any recipients were recruited. This annotated briefing reports on this experiment. The CD ROM proved to be a cost-effective method of generating enlisted contracts and perhaps even officer contracts. We recommend that CNRC now make a mailing of the CD part of the annual national leads plan, incorporating lessons learned from this experiment. Other recommendations include experimenting with mailing in October and February, and including high school seniors. Finally, we recommend that CNRC consider creating additional CDs dedicated to all the recruiting fields and a CD ROM targeted to the 4-year college market as well.

Author(s):
Golfin, Peggy A. ; Katz, Michael Y.
Author Organization(s):
CENTER FOR NAVAL ANALYSES ALEXANDRIA VA
Descriptive Note:
Final rept
Supplementary Note:
DOI: 10.21236/ADA381064
Pagination:
0020

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
CAB-99-80
Contract/Grant Number(s):
N00014-96-D-0001
Project Number(s):
R0148
Monitor Series:
NRC*
 Subject Terms
Joint Capability Areas:
JCA_1_Force Support; JCA_1.2_Force Preparation; JCA_1.2.3_Educating; JCA_1.3_Human Capital Management; JCA_1.3.2_Personnel Management; JCA_5_Command and Control; JCA_6.4.1_Secure Information Exchange; JCA_1.2.7_Experimentation; JCA_3.2_Engagement; JCA_3_Force Application; JCA_6.4_Information Assurance; JCA_6_Net Centric; JCA_3.2.2_Non-Kinetic Means; JCA_5.3_Planning; JCA_5.3.2_Apply Situational Understanding; JCA_8_Building Partnerships
Communities of Interest:
Biomedical
Descriptor(s):
*NAVAL PERSONNEL, *ENLISTED PERSONNEL, *RECRUITING, COST EFFECTIVENESS, STUDENTS, SURVEYS, RECRUITERS, READ ONLY MEMORIES, COMPACT DISKS
Field(s)/Group(s):
Personnel Management and Labor Relations
Keyword(s):
PE65154N
Report Date:
1999 Oct 01
Creation Date:
2000 Sep 06