The Use of Internet Technology in Navy Recruiting: The Online Recruiting Station (ORS)

reportActive / Technical Report | Accession Number: ADA361838 | Open PDF

Abstract:

The Navys annual task of recruiting up to sixty-thousand high- quality recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based mock-up of an Online Recruiting Station ORS to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor and funding support from the Commander, Navy Recruiting Command. Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a virtual recruiter environment. A focus group of high school students was then assembled to evaluate the ORS mock-up. Focus group participants were able to identify the purpose and concept of the ORS mock-up. The participants appreciated many of the features of the ORS, and felt that it offered a comfortable alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the militarys recruiting process.

Author(s):
Dodge, R. N.
Author Organization(s):
NAVAL POSTGRADUATE SCHOOL MONTEREY CA
Descriptive Note:
Master's thesis
Pagination:
0082

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Monitor Series:
NPS
 Subject Terms
Joint Capability Areas:
JCA_1_Force Support; JCA_5_Command and Control; JCA_1.3_Human Capital Management; JCA_1.3.2_Personnel Management; JCA_6.4.1_Secure Information Exchange; JCA_5.3_Planning; JCA_5.2_Understand; JCA_5.2.3_Share Knowledge and Situational Awareness; JCA_6_Net Centric; JCA_1.2_Force Preparation; JCA_6.4_Information Assurance; JCA_5.3.4_Develop Courses of Action; JCA_5.3.5_Analyze Courses of Action; JCA_1.2.1_Training; JCA_5.3.3_Develop Strategy; JCA_1.2.3_Educating; JCA_1.4_Force Support; JCA_1.4.1_Force Health Protection; JCA_1.2.6_Concepts; JCA_1.2.5_Lessons Learned; JCA_5.2.2_Develop Knowledge and Situational Awareness
Modernization Areas:
Space
Communities of Interest:
Biomedical
Descriptor(s):
*RECRUITING, *INTERNET, STATIONS, NAVY, THESES, ONLINE SYSTEMS, MILITARY PLANNING, RECRUITERS, RECRUITS, VIRTUAL REALITY
Field(s)/Group(s):
Personnel Management and Labor Relations, Computer Systems
Keyword(s):
ORS(ONLINE RECRUITING STATION)
Report Date:
1999 Mar 01
Creation Date:
1999 Apr 21