Marketing Tools for Increasing Proactivity in Technical Information Centers. (Les Outils de Marketing dans la Stimulation de la Proactivite au Sein des Infocentres)

reportActive / Technical Report | Accession Number: ADA277574 | Open PDF

Abstract:

This publication is based on a presentation to the Technical Information Panel of AGARD given in April 1993 in Rome, Italy. It discusses the marketing or library and information services, necessary even for services which do not charge their users, from a number of different aspects such as the need for a marketing information system, market research, positioning, products, pricing, placement, promotion, public relations, planning and auditing

Author(s):
Olson, Christine A.
Author Organization(s):
ADVISORY GROUP FOR AEROSPACE RESEARCH AND DEVELOPMENT NEUILLY-SUR-SEINE (FRANCE)
Supplementary Note:
Preface in English and French. Presented at the Technical Information Panel of AGARD, Rome (Italy), 27-28 Apr 93.
Pagination:
0048

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release
Distribution Statement:
Approved For Public Release; Distribution Is Unlimited.

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
AGARD-AR-326
Monitor Series:
X5
 Subject Terms
Joint Capability Areas:
JCA_5_Command and Control; JCA_6.4.1_Secure Information Exchange; JCA_6_Net Centric; JCA_5.3_Planning; JCA_5.2_Understand; JCA_5.2.3_Share Knowledge and Situational Awareness; JCA_6.4_Information Assurance; JCA_5.3.3_Develop Strategy; JCA_6.2.1_Information Sharing; JCA_6.2.2_Computing Services; JCA_5.6.3_Assess Achievement of Objectives; JCA_5.6_Monitor; JCA_6.2_Enterprise Services; JCA_8_Building Partnerships; JCA_5.4_Decide; JCA_6.1_Information Transport; JCA_8.2_Shape; JCA_1_Force Support; JCA_8.2.2_Provide Aid to Foreign Partners and Institutions; JCA_5.5.1_Communicate Intent and Guidance; JCA_5.5_Direct
Communities of Interest:
Space
Descriptor(s):
*MARKET RESEARCH, *INFORMATION CENTERS, PRODUCTION, PUBLIC RELATIONS, LIBRARIES, ITALY, INFORMATION SYSTEMS
Field(s)/Group(s):
Administration and Management, Information Science
Report Date:
1994 Feb 01