The Design and Implementation of a Public Relations Program in Support of the Composite Health Care System at Ireland Army Community Hospital, Fort Knox, Kentucky

reportActive / Technical Report | Accession Number: ADA212372 | Open PDF

Abstract:

This paper addresses the design and implementation of a public relations program in support of the Composite Health Care System at Ireland Army Community Hospital, Fort Knox, Kentucky. A background on the composite Health Care System and its objectives are provided. Important aspects of a basic public relations program are discussed. Internal and external publics are defined and studied to include hospital employees, staff, patients, visitors, local community, and civilian contractors. Local organization and initiatives in implementing a public relations program are examined. Many topics addressed may be applicable to military medical treatment facilities scheduled to receive the Composite Health Care System.

Author(s):
Mcgibony, Charles M.
Author Organization(s):
ACADEMY OF HEALTH SCIENCES (ARMY) FORT SAM HOUSTON TX HEALTH CARE ADMINISTRATION
Descriptive Note:
Final rept. Jul 1986-Jul 1987
Supplementary Note:
Master's thesis. Original contains color plates: All DTIC and NTIS reproductions will be in black and white.
Pagination:
0094

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release
Distribution Statement:
Approved For Public Release; Distribution Is Unlimited.

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
HCA-60-89
Monitor Series:
HCA
 Subject Terms
Joint Capability Areas:
JCA_4.6_Engineering; JCA_4.6.1_General Engineering; JCA_1.4_Force Support; JCA_1.4.1_Force Health Protection; JCA_4.7.2_Installation Services; JCA_4.7_Base and Installations Support; JCA_1_Force Support; JCA_1.2_Force Preparation; JCA_5_Command and Control; JCA_6.4.1_Secure Information Exchange; JCA_1.2.1_Training; JCA_6_Net Centric; JCA_4.5_Operational Contract Support; JCA_4.5.1_Contract Support Integration; JCA_6.4_Information Assurance; JCA_5.5_Direct; JCA_8_Building Partnerships; JCA_5.5.1_Communicate Intent and Guidance; JCA_8.1_Communicate; JCA_1.2.3_Educating; JCA_8.1.1_Inform Domestic and Foreign Audiences
Modernization Areas:
Microelectronics
Communities of Interest:
No COI(s) Identified
Descriptor(s):
*PUBLIC RELATIONS, *MEDICAL SERVICES, COMMUNITIES, ARMY FACILITIES, CONTRACTORS, MILITARY MEDICINE, IRELAND, CIVILIAN PERSONNEL, KENTUCKY, HOSPITALS, HEALTH CARE FACILITIES, ORGANIZATIONS, MILITARY FACILITIES, PERSONNEL
Field(s)/Group(s):
Administration and Management, Medicine and Medical Research
Report Date:
1987 Oct 01