Conjoint Measurement and Conjoint Scaling: A Users Guide.

reportActive / Technical Report | Accession Number: ADA122579 | Open PDF

Abstract:

Conjoint measurement methodology offers a new and potentially useful approach for obtaining psychological scale values for components of multidimensional attributes. This report describes the mathematical foundations of this methodology. Six computer based algorithms that can be used to perform specific kinds of conjoint analysis have been generalized and documented for application as subjective assessment techniques. The six programs CONJOINT, PCJM2, NONMETRG, MONANOVA, DISTRIB, and DUALDIST are each summarized with respect to their function as conjoint analysis techniques. Additionally, the appendix provides a step-by-step explanation of data deck arrangements for the programs described. Author

Author(s):
Nygren, Thomas E.
Author Organization(s):
AIR FORCE AEROSPACE MEDICAL RESEARCH LAB WRIGHT-PATTERSON AFB OH
Descriptive Note:
Technical rept. Jun-Aug 81,
Pagination:
0135

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
AFAMRL-TR-82-22
 Subject Terms
Joint Capability Areas:
JCA_5_Command and Control; JCA_5.3_Planning; JCA_1_Force Support; JCA_1.2_Force Preparation; JCA_1.2.3_Educating; JCA_1.3_Human Capital Management; JCA_1.3.2_Personnel Management; JCA_6_Net Centric; JCA_6.2.1_Information Sharing; JCA_6.2.2_Computing Services; JCA_6.2.3_Core Enterprise Services; JCA_6.4.1_Secure Information Exchange; JCA_5.5.2_Task; JCA_5.5_Direct; JCA_6.2_Enterprise Services
Modernization Areas:
Fully Networked C3
Communities of Interest:
Biomedical
Descriptor(s):
*COMPUTER PROGRAMS, *ALGORITHMS, *SCALING FACTOR, TEST AND EVALUATION, USER MANUALS, MEASUREMENT, METHODOLOGY, VARIABLES, VALUE, PSYCHOLOGICAL TESTS, NUMERICAL METHODS AND PROCEDURES
Field(s)/Group(s):
Psychology, Theoretical Mathematics, Computer Programming and Software
Keyword(s):
Conjoint measurement, Conjoint scaling, WUAFAMRL71841407, PE62202F
Report Date:
1982 Apr 01