A Study of Metric Conversion of Distilled Spirits Containers: A Policy and Planning Evaluation.

This report is the Task 4 report and final product for A Study of Metric Conversion of Distilled Spirits Containers A Policy and Planning Evaluation, performed by Applied Concepts Corporation for the United States Metric Board USMB. This report summarizes the results for the entire project, which entailed conducting a detailed case study of the distilled spirits conversion developing and analyzing a set of hypothetical scenarios regarding the circumstances of the conversion and USMBs possible role in it assessing the completeness and clarity of USMBs planning guidelines conducting a survey of consumer awareness of and attitudes toward the conversion and analyzing the implications of the findings from all the above for USMB policy. The report presents a brief overview of the major findings from the case study, regarding the actual events, issues, and impacts of the distilled spirits conversion. It traces the impacts of possible USMB intervention strategies under several alternative scenarios, in the context of the distilled spirits conversion. The study assesses the planning guidelines and analyzes the implications for USMB policy and presents a concise summary of findings and lessons learned over the course of this project. Consumer survey results are attached in an Appendix.