Audience Diversion Due to Cable Television: An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares,

reportActive / Technical Report | Accession Number: ADA095108 | Open PDF

Abstract:

A model of television audience shares is estimated and applied to simulate the effect of cable TV carrying distant signals on local stations audience shares. The model is nonlinear, with a complex error covariance matrix transformations are used to obtain generalized least squares estimates using an ordinary nonlinear regression package. The conclusion TV broadcasting will continue to prosper, despite increasing competition from cable. Author

Author(s):
Park, Rolla Edward
Author Organization(s):
RAND CORP SANTA MONICA CA
Pagination:
0027

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
RAND/P-6399
 Subject Terms
Joint Capability Areas:
JCA_6.1.1_Wired Transmission; JCA_6_Net Centric; JCA_6.1_Information Transport; JCA_6.4.1_Secure Information Exchange; JCA_5_Command and Control; JCA_6.4_Information Assurance; JCA_1_Force Support; JCA_1.3_Human Capital Management; JCA_5.3_Planning
Modernization Areas:
Fully Networked C3
Communities of Interest:
Energy and Power Technologies
Descriptor(s):
*MATHEMATICAL ANALYSIS, *CONSUMERS, *CABLE TELEVISION, *TELEVISION STATIONS, MARKETING, MODELS, PERFORMANCE(ENGINEERING), REGRESSION ANALYSIS, SHARING, SURVEYS, SIGNALS, LEAST SQUARES METHOD, NONLINEAR ANALYSIS, LEGISLATION, VIEWERS, PUBLIC OPINION, VIDEO NETWORKS, MUNICIPALITIES, BLACKOUT(PROPAGATION)
Field(s)/Group(s):
Economics and Cost Analysis, Statistics and Probability, Radio Communications
Report Date:
1980 Mar 01