Management Perspectives of Data: Added Information Value Through Computer Matching of Data

Computer matching is defined here as a comparison of data that exists in different files, for the purpose of creating new information. The new information that is created by a computer match is a factor that is measurable and that represents a value which may be added to intrinsic value of the information contained in the files that were matched. In an information resources management context, information value must be maximized and information costs must be minimized. In management, these factors, i.e., value vs. cost, are often confused. Nonetheless, they must be measured the question arises as to whether the value of information can be measured in terms of dollars. Results of some examples of computer matches cited in this presentation appear to indicate that this question can, in some cases , be answered in the affirmative.