Behavioral Science Technology and Organizational Effectiveness: An Example and a Normative Prescription

According to the report, a trend is toward the increased application of behavioral science technology in business, industry, and government, spurred by an expanding consciousness of the need for social and personal responsibility, including the creation of opportunities for individuals to strive for human dignity in their working environments. The central hypothesis of this article is that the greater the degree of incongruence between the objectives, values, and underlying assumptions of the leaders in a given organization and those of the behavioral scientists, the greater is the probability that program objectives will not be achieved and that adverse consequences can be expected.