Some Experiential Factors in Attitude Formation.

The study was devised to assess the effects of three types of experiential conditions which a review of some psychological literature showed to be of some importance in leading to behavior that bears close resemblance to types of behavior usually considered as being involved in attitudinal functioning. Three central types of behavior were assumed to be involved in attitude functioning evaluativeness, in the sense of acceptance-rejection, approach-avoidance, like-dislike behavior wide generalization, in the sense of behaving toward all members of a class of objects in a highly similar way in order to achieve the same end and inflexibility, in the sense of lack of change of evaluativeness and generalization when stimulus conditions change. Author