Cognitive Complexity and Persuasion.

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Abstract:

A number of approaches to complexity, both from the stimulus and the personality vantage point as they affect attitudes, and specifically influence and persuasion are reviewed. The paper discusses the specific predictions that can be made with complexity theory as a basis it reviews relevant research results where they are currently available. Suggestions for subsequent research are included. Author

Author(s):
Streufert, Siegfried ; Fromkin, Howard L.
Author Organization(s):
PURDUE UNIV LAFAYETTE IND
Descriptive Note:
Technical rept.,
Pagination:
0080

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
TR-28
Contract/Grant Number(s):
N000-14-67-A-0226-0007
Project Number(s):
NR-177-911
 Subject Terms
Joint Capability Areas:
JCA_8.1_Communicate; JCA_8_Building Partnerships; JCA_8.1.2_Persuade Partner Audiences
Communities of Interest:
No COI(s) Identified
Descriptor(s):
(*PERCEPTION(PSYCHOLOGY), THEORY), PERSONALITY, FACTOR ANALYSIS, ATTITUDES(PSYCHOLOGY), SOCIAL PSYCHOLOGY, REACTION(PSYCHOLOGY), DATA PROCESSING, INTERACTIONS
Field(s)/Group(s):
Psychology
Keyword(s):
COGNITION, COMPLEXITY, INFORMATION PROCESSING(PSYCHOLOGY), EVALUATION
Report Date:
1970 Mar 01