INTEREST INVENTORY ITEMS AS ATTITUDE ELICITING STIMULI IN CLASSICAL CONDITIONING: A TEST OF THE A-R-D THEORY.

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Abstract:

An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllables as conditioned stimuli. Items for which the subjects had positive interest, as indicated by a pre-test, were paired with one conditioned stimulus items of negative interest were paired with a different conditioned stimulus. Analysis of post-conditioning ratings of the syllables indicated that they had acquired the attitudinal component of the interest items with which they had been paired. Author

Author(s):
Gross, Michael C. ; Staats, Arthur W.
Author Organization(s):
HAWAII UNIV HONOLULU DEPT OF PSYCHOLOGY
Descriptive Note:
Technical rept.,
Supplementary Note:
Report on Language, Personality, Social, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
Pagination:
0030

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
TR-4
Contract/Grant Number(s):
N00014-67-A-0387
 Subject Terms
Communities of Interest:
No COI(s) Identified
Descriptor(s):
(*ATTITUDES(PSYCHOLOGY), *LEARNING), REACTION(PSYCHOLOGY), VOCABULARY, PSYCHOLOGICAL TESTS, THEORY, SOCIAL PSYCHOLOGY
Field(s)/Group(s):
Psychology
Keyword(s):
CLASSICAL CONDITIONING, PSYCHOLINQUISTICS
Report Date:
1969 Sep 01