CONDITIONING OF ATTITUDES USING A BACKWARD CONDITIONING PARADIGM.

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Abstract:

In order to test whether meaning will transfer when a backward conditioning paradigm is utilized, Staats language conditioning procedure, involving the pairing of UCS evaluative words with CS nonsense syllables, was modified so that the UCS words preceded the CS nonsense syllables on each trial. 70 undergraduate subjects, randomly divided into two groups of 35, were exposed to this treatment. The analysis of their subsequent ratings of the nonsense syllables showed a significant conditioned meaning effect. Author

Author(s):
Brewer, Barbara A. ; Gross, Michael C. ; Staats, Arthur
Author Organization(s):
HAWAII UNIV HONOLULU DEPT OF PSYCHOLOGY
Descriptive Note:
Technical rept.,
Supplementary Note:
Report on Language, Personality, Social, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
Pagination:
0011

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
TR-3
Contract/Grant Number(s):
N00014-67-A-0387
 Subject Terms
Communities of Interest:
No COI(s) Identified
Descriptor(s):
(*ATTITUDES(PSYCHOLOGY), *LEARNING), LANGUAGE, SEMANTICS, PSYCHOLOGICAL TESTS
Field(s)/Group(s):
Psychology
Keyword(s):
CLASSICAL CONDITIONING
Report Date:
1969 Aug 01