THE EFFECTS OF PERSUASIVE COMMUNICATIONS ON ATTITUDES.

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Abstract:

This annual report covers the research activities carried out since the previous one was issued. Several studies focused on theoretical analyses of source effects and of self-persuasive effects of counterattitudinal advocacy. Experiments on social judgment and on an aspect of general consistency theory were also undertaken. Author

Author(s):
Weiss, Walter
Author Organization(s):
HUNTER COLL NEW YORK
Descriptive Note:
Rept. no. 4 (Annual),
Pagination:
0028

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Contract/Grant Number(s):
Nonr-4309(00)
Project Number(s):
RR-006-08-02
 Subject Terms
Communities of Interest:
No COI(s) Identified
Descriptor(s):
*SOCIAL COMMUNICATION, PSYCHOLOGICAL TESTS, PERFORMANCE(HUMAN), STUDENTS, MOTIVATION, BEHAVIOR, MONEY, QUESTIONNAIRES, TRANSFORMATIONS, TEST METHODS
Field(s)/Group(s):
Sociology and Law
Keyword(s):
CREDIBILITY, JUDGMENT, PERSUASION
Report Date:
1968 Oct 01