THE NEW COMMUNICATION TECHNOLOGY AND FOR WHAT,

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Abstract:

This paper examines the new technology in communications. It focuses on the uses of and accessibility to satellite and other advanced communication devices. Communication capacity is expanding at a very rapid rate. Transmission capacity throughout the world over the next several years will expand by a factor of at least 5 and possibly 10. The demand for broadcast as well as point-to-point communication services is expanding not only in numbers but in variety. The limited number of mass markets of the past is giving way to large numbers of specialized consumer markets. We are moving from an era of the captive audience to a new era of consumer sovereignty. Author

Author(s):
Dordick, H. S.
Author Organization(s):
RAND CORP SANTA MONICA CALIF
Pagination:
0025

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Report Number(s):
P-3847
 Subject Terms
Joint Capability Areas:
JCA_6_Net Centric; JCA_6.1_Information Transport
Modernization Areas:
Space
Communities of Interest:
Space
Descriptor(s):
*COMMUNICATION AND RADIO SYSTEMS, PREDICTIONS, TELEVISION SYSTEMS, SYNCHRONOUS SATELLITES, COST EFFECTIVENESS, EDUCATION, RECORDING SYSTEMS, SOCIOLOGY, SYMPOSIA
Field(s)/Group(s):
Radio Communications
Report Date:
1968 May 01