THE EFFECTS OF PERSUASIVE COMMUNICATIONS ON ATTITUDES.

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Abstract:

The major focus of research was on the role of the communicator in communication effectiveness. Several studies were experimental investigations of various aspects of source effects, and one involved factor analyses of differentiating attributes assigned to a variety of sources. In addition, two studies on other matters related to attitudes and attitude change were carried out.

Author(s):
Weiss, Walter
Author Organization(s):
HUNTER COLL OF THE CITY UNIV OF NEW YORK
Descriptive Note:
Annual rept. no. 1,
Annotation:
The effects of persuasive communications on attitudes.
Pagination:
0012

Security Markings

DOCUMENT & CONTEXTUAL SUMMARY

Distribution:
Approved For Public Release

RECORD

Collection: TR
Identifying Numbers
Contract/Grant Number(s):
Nonr430900
 Subject Terms
Communities of Interest:
No COI(s) Identified
Descriptor(s):
*ATTITUDES(PSYCHOLOGY), *SOCIAL COMMUNICATION, SOCIAL PSYCHOLOGY, ATTITUDES(PSYCHOLOGY), PSYCHOLOGICAL TESTS, GROUP DYNAMICS, PUBLIC OPINION, PERCEPTION(PSYCHOLOGY), REASONING, FACTOR ANALYSIS, CORRELATION TECHNIQUES
Keyword(s):
ATTITUDE CHANGES(PSYCHOLOGY), JUDGMENT, PERSUASIVE COMMUNICATIONS
Report Date:
1964 Jan 01