DID YOU KNOW? DTIC has over 3.5 million final reports on DoD funded research, development, test, and evaluation activities available to our registered users. Click
HERE to register or log in.
Accession Number:
AD1208319
Title:
A Study to Determine How a Hospital May Evaluate its Employee Public Relations Program
Report Date:
1971-08-01
Abstract:
The problem was to determine how the hospital employee public relations program may be evaluated at Research Hospital and Medical Center, Kansas City, Missouri. Research methodology utilized consisted of a review of the pertinent administrative data available at the hospital, personal interviews, review of the literature, and personal observation. It was recommended that: (1) the hospital evaluate its specific PR devices and activities against a standard of established objectives; (2) utilize all employee communication systems found within the organization that permit attitude feedback; (3) select and utilize indicators that may reflect employee attitudes; (4) establish an employee PR advisory committee; and (5) obtain the assistance of external professional attitude/opinion research consultants for refinement of in-house opinion questionnaires and periodic employee attitude surveys.
Document Type:
Conference:
Journal:
Pages:
115
File Size:
50.82MB
Contracts:
Grants:
Distribution Statement:
Approved For Public Release
