As a professional communicator for over 45 years, I have witnessed tremendous changes in the media industry - most of them driven by technology and social media. However, there are still some constants that communicators and their leaders should remain focused on. Those constants are: (1) being responsive to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining ones integrity. These constants are indeed the mainstays of a respected and effective communicator. Maintaining them supports the credibility and respect of the communicator and the organization he or she represents. They are also the pillars of being a good leader, regardless of whether that person is a communicator, a line leader, or the chief executive officer in an organization.