The materials designed to raise awareness of the U.S. Department of Veterans Affairs VAs Veterans Crisis Line VCL constitute one of four federally funded mental health public awareness campaigns that RAND is evaluating as part of a cross-agency evaluation funded by the Department of Defense Psychological Health Center of Excellence aimed at improving the mental health of service members and veterans. A cross-agency evaluation report describes the campaigns overlapping and unique scope and content, as well as cross-campaign dissemination efforts. Based on the cross agency evaluation report, this brief about VCL awareness materials is one in a series examining the individual campaigns messages, the consistency of messaging in their materials, and the tools they use to deliver content to their audiences. Because the results presented here are from an evaluation of the four campaigns collective reach and impact, they are not intended to serve as a full and comprehensive evaluation of the VCL campaign. It should also be noted that this evaluation focuses on the materials designed to raise awareness of VCL and not on the functioning or operations of the crisis line itself.