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Role of the Internet in the ROK Presidential Election in 2002

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Asia-Pacific Center for Security Studies Honolulu United States

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In 2002, Korea witnessed unprecedented domestic developments and profound political changes where the Internet was a major driving force. In particular, the solidarity displayed by the Red Devils, the candlelit demonstrations, and the birth of NOSAMO became the Internet-driven epoch-making events. NOSAMO, a Korean acronym for the political action group calling itself the People Who Love Roh Moo-hyun, played a significant role behind the successful nomination of Mr. RohMoo-hyun as the presidential candidate for the ruling Millennium Democratic Party in the national primary election that was adopted for the first time in Korea. The 50,000 members of NOSAMO supported Mr. Roh Moo-hyun in many extraordinary ways. They sent personally written support letters to the election campaign headquarter they, along with their children, cheered for Mr. Roh Moo-hyun at every rally and they voluntarily raised billions of Korean won for the Roh electoral campaign fund, which was basically a collection of the members monthly salaries and allowances.

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