IOWA STATE UNIV AMES DEPT OF SOCIOLOGY AND ANTHROPOLOGY
A model of the adoption process is used to analyze the publics progress in adopting the idea of using public fallout shelters in the event of nuclear attack. The analysis is based on findings from the 1964 OCD National Survey of 1464 respondents. Respondents are assigned to one of five adoption stages 44.7 of the respondents were unaware of the existence of public fallout shelters Unaware Stage 10.2 were aware of public fallout shelters but had no additional information about them Aware Stage 16.6 were aware of and had additional information about public fallout shelters but had not thought about using them Information Stage 10.2 were aware of, had additional information, and had thought about using public fallout shelters but had not decided to go to a public fallout shelter Evaluation Stage 18.2 were aware of, had additional information, had thought about using and had decided to go to a public fallout shelter in the event of nuclear attack Adoption Stage. The relationships between selected demographic and attitude variables and stage of adoption of public fallout shelters are analyzed.