Identifying Users and How to Reach Them,
NATIONAL TECHNICAL INFORMATION SERVICE SPRINGFIELD VA
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The importance of timely use of scientific and technical information is increasingly being recognized by the developing nations as well as the developed nations. They recognize that it is not only important to develop a better mouse-trap but also it is equally important to ascertain that there is proper diffusion of such an innovation. Knowledge could lie dormant if it does not reach the end-users when they must need it. This paper attempts to address why this is important and focuses on some of the factors involved in identifying and reaching the end-users.
- Information Science