The Breast Health Intervention Evaluation Study
Final rept. 1 Aug 1996-31 Jul 2001
MOREHOUSE SCHOOL OF MEDICINE ATLANTA GA
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The Breast Health Intervention Evaluation BRIE Study evaluated the relative effectiveness of three different approaches to breast health messages--a fear appeal, a positive affect appeal, and an affectivity neutral, cognitive appeal. The three interventions were structured as three 10-12 minute videotaped presentations targeting 450 African American women residing in three rural communities in Georgia 150community. Each site received all three intervention approaches which were randomly assigned within the site sample. The intervention was contextualized within a 60-minute breast health workshop. Workshops were coordinated and conducted by a Community Lay Health Worker at each site. Pre-post-intervention KAP surveys were administered. Participants were provided with breast self-examination information and breast screening referral information. A telephone follow-up was conducted. We provided referral services to ACR-approved sites for study participants. The BRIE Study was conceptualized as a collaborative research venture between Morehouse School of Medicine MSM and Georgia State University GSU. The collaboration of a minority medical school and a large research university created unique strengths that do not currently exist elsewhere in Georgia. In addition to fiscal management and general oversight, MSM provided key input into the initial qualitative work focus groups, the development of the survey instrumentation, and the pre-testing of both the surveys and the videotaped interventions. GSU provided analysis of the qualitative data, creation, development and production of the videotaped interventions, the development and implementation of the follow-up protocol, and the final data analysis.
- Medicine and Medical Research