Accession Number:

ADA621046

Title:

Predicting Commissary Store Success

Descriptive Note:

MBA professional rept.

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

Report Date:

2014-12-01

Pagination or Media Count:

39.0

Abstract:

What external factors affect a commissary stores success This thesis analyzes the impact of demographics, local prices and competitors on commissary stores sales per square foot. These three factors were found to account for approximately 60 percent of the variation in sales per square foot between different store locations. The only influential groups for commissary success were active duty members, retirees, and their dependents-Reservists and National Guard members had no impact. Equally important was the price differential between commercial grocery stores and commissary stores in the local area. The number of competitors did not matter in sales predictions.

Subject Categories:

  • Economics and Cost Analysis

Distribution Statement:

APPROVED FOR PUBLIC RELEASE