Accession Number:

ADA590303

Title:

Connecting America's People with America's Army: Breaching the Perceptual Divide

Descriptive Note:

Research paper

Corporate Author:

ARMY WAR COLLEGE CARLISLE BARRACKS PA

Personal Author(s):

• Stewart, David F.

Report Date:

2013-03-01

Pagination or Media Count:

36.0

Abstract:

As the U.S. Army attempts to connect with the American public, it must address perceptual trends that pose challenges to the Armys recruiting and retention mission. In overcoming the myriad of perceptions that hinder the Armys ability to recruit the optimal quantity and quality of citizens, the Army needs to effectively communicate and inspire two key societal audiences influencers and the eligible pool of prospects. The Army must address perceptual barriers manifested in biases that impact the two principal audiences. Finally, the Army should identify and understand how the sources of those perceptual barriers impact influencer advocacy and prospect propensity for Army service. By developing strategies to address these issues, the Army will be perceived as a trustworthy and dynamic body better postured to execute the Armys role in the National Defense Strategy, alleviate bias, and inspire capable young candidates to serve.

Descriptors:

• *MILITARY FORCES(UNITED STATES)
• *RECRUITING
• ARMY
• ATTITUDES(PSYCHOLOGY)
• ECONOMICS
• PERCEPTION
• SECURITY

Subject Categories:

• Personnel Management and Labor Relations
• Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE