Accession Number:

ADA589667

Title:

Social Media Implementation in the Romanian Military

Descriptive Note:

Master's thesis

Corporate Author:

ARMY COMMAND AND GENERAL STAFF COLLEGE FORT LEAVENWORTH KS

Personal Author(s):

Report Date:

2013-06-14

Pagination or Media Count:

156.0

Abstract:

In a globalizing world, dominated by the incredible fast-paced development of information and communication technology, the widespread availability and access to the Internet, and a growing public demand for diversified information, military Public Affairs system is required to adapt to the new communication paradigm created by the emergence of the social media. Today, the ability of the Romanian Armed Forces Public Relations system to cope with the challenges and opportunities posed by the social media is not sufficiently exploited. The thesis examines the functional social media systems of NATO and U.S. DOD Public affairs, and explores the opinion of public relations experts with regards to social media to answer the research question. In conclusion, the study proposes a new social media model for the Romanian military, to better adapt to the ever changing communication domain. The major recommendations for change in the Romanian Armed Forces Public Relations system include changes in policy, training and measurement.

Subject Categories:

  • Administration and Management
  • Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE