Accession Number:

ADA589653

Title:

Using Social Media Tools to Enhance Tacit Knowledge Sharing Within the USMC

Descriptive Note:

Master's thesis

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

Report Date:

2013-09-01

Pagination or Media Count:

175.0

Abstract:

Social media usage has exploded over the past several years. Individuals are using social media tools to stay constantly connected to friends, family and co-workers. Companies have learned to leverage these same technologies both externally and internally. These emerging social technologies, applications and platforms are an excellent way for geographically separated people to connect, communicate and share knowledge in novel ways. The United States Marine Corps USMC continues to communicate primarily through telephone, email and reports. The valuable resource of tacit knowledge contained within veterans of operations spanning from distributed counterinsurgencies to complex humanitarian assistance efforts is usually shared via face-to-face interaction and informal networks. Academic literature and industry adoption indicate that social media tools are now familiar and mature enough to provide an additional or even substitute conduit for this type of rich tacit knowledge sharing. How can social media tools be used to improve USMC tacit knowledge sharing This research explores the extant use of Web 2.0 enabled social tools for the purpose of tacit knowledge sharing. A case study of a USMC unit identifies knowledge sharing pathologies, and presents use cases for the application of social tools to address these pathologies.

Subject Categories:

  • Information Science
  • Computer Systems

Distribution Statement:

APPROVED FOR PUBLIC RELEASE