Accession Number:

ADA588464

Title:

What Makes a Message Stick? The Role of Content and Context in Social Media Epidemics

Descriptive Note:

Final rept. 29 Sep 2012-28 Sep 2013

Corporate Author:

AUSTRALIAN NATIONAL UNIV CANBERRA

Personal Author(s):

Report Date:

2013-09-23

Pagination or Media Count:

5.0

Abstract:

When will a message go viral This is one of the most important questions one can ask when analyzing and trying to understand social media. Our one-year AOARD project tackles this question from two perspectives understanding individual user preferences, and understanding message popularity from collective user behavior. Our work focuses on building models that predict user behavior and overall popularity. In addition, we also present and analyze observations that explain such behavior from content characteristics and social interactions.

Subject Categories:

  • Sociology and Law
  • Psychology
  • Computer Systems
  • Cybernetics

Distribution Statement:

APPROVED FOR PUBLIC RELEASE