Accession Number:

ADA566760

Title:

Measuring Affect, Behavior and Cognition for Modeling Disaster Risk Attitudes

Descriptive Note:

Annual rept. 17 Aug 2011-16 Aug 2012

Corporate Author:

DAMAI SCIENCES SDN BHD KUALA LUMPUR (MALAYSIA)

Personal Author(s):

• Khalid, Halimahtun M.
• Helander, Martin G.

Report Date:

2012-08-15

Pagination or Media Count:

8.0

Abstract:

The researchers modeled disaster risk attitudes using top down and bottom up approaches. Top down, they constructed an attitudinal model to comprise of affect, behavior and cognition ABC. Bottom-up, they mined ABC semantics from narratives of disaster experiences and gathered ABC data in online and field surveys. This report presents the findings of a pilot study that was conducted online to determine the suitability of the disaster attitudinal dashboard in measuring ABC, as well as to validate the ABC model.

Descriptors:

• *ATTITUDES(PSYCHOLOGY)
• *DISASTERS
• *SOUTHEAST ASIA
• BEHAVIOR
• COGNITION
• MALAYSIA
• RISK
• SEMANTICS
• UNCERTAINTY

Subject Categories:

• Psychology
• Safety Engineering

Distribution Statement:

APPROVED FOR PUBLIC RELEASE