Accession Number:

ADA561006

Title:

DOD Strategic Communication: Integrating Foreign Audience Perceptions into Policy Making, Plans, and Operations

Descriptive Note:

Congressional rept.

Corporate Author:

GOVERNMENT ACCOUNTABILITY OFFICE WASHINGTON DC

Personal Author(s):

• Courts, Michael
• Pendleton, John
• Bair, Jason
• Mak, Marie
• Alley, Ashley
• Behmann, Erin
• Chung, Debbie
• de Alteris, Martin
• Ditto, Susan
• Jepson, Nick

Report Date:

2012-05-24

Pagination or Media Count:

25.0

Abstract:

DOD officials are seeking to approach strategic communication as a process that leaders, planners, and operators should follow to integrate foreign audience perceptions into policy making, planning, and operations at every level. However, descriptions of strategic communication in several key documents including the Quadrennial Defense Review and the National Framework for Strategic Communication characterize it differently. For example, the Quadrennial Defense Review describes strategic communication as the coordination of activities such as information operations2 and public affairs, among other things. According to DOD officials, these varying descriptions of strategic communication have created confusion within the department. To address this confusion, DOD is drafting an instruction to clarify the steps of the strategic communication process, which DOD officials expect to be completed in late spring or early summer 2012.

Descriptors:

• *FOREIGN POLICY
• *STRATEGIC COMMUNICATIONS
• INTERNATIONAL RELATIONS
• PERCEPTION

Subject Categories:

• Government and Political Science

Distribution Statement:

APPROVED FOR PUBLIC RELEASE