Accession Number:
ADA546289
Title:
Social Media: Valuable Tools in Today's Operational Environment
Descriptive Note:
Final rept.
Corporate Author:
NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT
Personal Author(s):
Report Date:
2011-05-04
Pagination or Media Count:
23.0
Abstract:
The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.
Descriptors:
Subject Categories:
- Radio Communications