Social Media: Valuable Tools in Today's Operational Environment
NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT
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The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.
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