Accession Number:

ADA546289

Title:

Social Media: Valuable Tools in Today's Operational Environment

Descriptive Note:

Final rept.

Corporate Author:

NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT

Personal Author(s):

Report Date:

2011-05-04

Pagination or Media Count:

23.0

Abstract:

The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.

Subject Categories:

  • Radio Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE