Accession Number:

ADA543101

Title:

Communicating with the Net Generation

Descriptive Note:

Strategy research project

Corporate Author:

ARMY WAR COLL CARLISLE BARRACKS PA

Personal Author(s):

Report Date:

2011-03-11

Pagination or Media Count:

32.0

Abstract:

The Net Generation is often referred to as Generation Y or Millennial Generation. This generation has learned to survive and thrive in the connected era. The Net Generation has developed new ways to socialize, interact, think, and work through technology. As a byproduct of the technology evolution, they have become accustomed to immediate feedback and are able to succeed in rapidly changing environments. The Net Generation is suffering from a decline in interpersonal communication as more people turn to online social networking as a means to communicate. This emerging trend has led the Net Generation to expect real time content, updates, and feedback. We will be examining whether the Army is adapting to the available technological media, including social networking tools, to aid leadership in communicating and harvesting the contributions the Net Generation can provide to the institution and enable the adoption of applications that meet future requirements while embedding operational security.

Subject Categories:

  • Administration and Management
  • Radio Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE