Accession Number:

ADA535775

Title:

Social Media: Menagerie of Metrics

Descriptive Note:

Briefing charts

Corporate Author:

NATIONAL GUARD BUREAU (ARMY) ARLINGTON VA

Personal Author(s):

Report Date:

2010-01-27

Pagination or Media Count:

38.0

Abstract:

Menagerie of Metrics Vast variation in data types for social media measurement metadata StructuredUnstructured Data hard and soft Traffic Analysis mega-metadata Community engagement rules can be ambiguous but this opens up opportunity for authentic experimentation. The Old Model Standard Sender Receiver Research Fixed and easily controlled communication processes to research Venues were easily trackable Rigid interaction processes Measurement was simple science The New Model Dynamic Quantum Interactivity.

Subject Categories:

  • Quantum Theory and Relativity
  • Voice Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE