Opportunity Lost. Public Affairs, Information Operations, and the Air War against Serbia
AIR AND SPACE POWER JOURNAL MAXWELL AFB AL
Pagination or Media Count:
The wartime communique - a governments version of how a conflict is progressing--is a feature almost as old as war itself. In this article, Major Pounder examines the control and release of military information to the public during the air war against Serbia. He concludes that, in spite of the increased attention we have placed on information operations, the United States and NATO were ill prepared to win the media war the competition for press attention, credibility, and-ultimately-sympathy for one sides views. These failures represented shortcomings in doctrine, organization, and training and, to a certain extent, a cultural gap between the public-affairs officer and the information warrior. He offers recommendations for fighting and winning the public-information campaign that is certain to accompany the next war.
- Military Operations, Strategy and Tactics