Talking with the American Public: Blogs, Facebook, and YouTube, and Public Affairs
MARINE CORPS UNIV QUANTICO VA
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Public affairs PA is about more than talking to and working with the media. However, the Department of Defenses DOD policy on interactive internet activities limits public affairs officers PAOs to engagement with traditional media organizations and individuals and websites ... that have become recognized news sources for large audiences. Blogs, Facebook, and YouTube are largely off limits to PAOs. Consequently, they cannot communicate directly with hundreds of thousands of Americans on the internet. This policy unnecessarily detracts from PAs effectiveness in communicating with the Marine Corps most engaged and most essential audience. To communicate with the public, the current limitations must be removed to allow the use of interactive internet tools.
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