Accession Number:

ADA513320

Title:

Strategic Communication Through Design: A Narrative Approach

Descriptive Note:

Monograph rept. Feb-Dec 2009

Corporate Author:

ARMY COMMAND AND GENERAL STAFF COLL FORT LEAVENWORTH KS SCHOOL OF ADVANCED MILITARY STUDIES

Personal Author(s):

Report Date:

2009-12-01

Pagination or Media Count:

64.0

Abstract:

The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.

Subject Categories:

  • Military Forces and Organizations
  • Military Operations, Strategy and Tactics
  • Radio Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE