Accession Number:

ADA510884

Title:

Shaping the Air Force Narrative for the 21st Century

Descriptive Note:

Research paper

Corporate Author:

AIR COMMAND AND STAFF COLL MAXWELL AFB AL

Personal Author(s):

Report Date:

2009-04-01

Pagination or Media Count:

30.0

Abstract:

As the Air Force matured and grew increasingly more sophisticated, primarily spurred by enormous technological innovation, its unreproachable identity continued to flourish in the public mind. Air Force relationships with traditional media, though never warm, were nonetheless reasonably collegial, but more importantly, practical. The militarys experiences with the media during the Vietnam War drove cautious tolerance left of outright disdain among the services and ushered in three and half decades of contempt between the two camps. Redefining its responsibilities regarding the need to engage traditional media educating, training, and empowering its Airmen and exploring opportunities to exploit new media are essential to the Air Forces ability to advance the national defense imperatives of air power to global audiences. By taking advantage of emerging media phenomena such as social networking and streaming internet video, the Air Force can again draw benefit from its professional reputation and the allure of its high-technology persona to reinvigorate its communication strategy.

Subject Categories:

  • Sociology and Law
  • Humanities and History
  • Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE