Accession Number:

ADA501457

Title:

Managing the Reputation of DHS and its Components

Descriptive Note:

Master's thesis

Corporate Author:

NAVAL POSTGRADUATE SCHOOL MONTEREY CA

Personal Author(s):

Report Date:

2009-06-01

Pagination or Media Count:

115.0

Abstract:

The Department of Homeland Security DHS and some of its components have gained less than favorable reputations since DHS was stood up in 2003. Based upon the available literature on reputation and data collected from a Delphi survey of public affairs officers within DHS and its components, this thesis addresses the value, measurement, and management of reputation for DHS and its components. It also looks at the relationship between the reputation of DHS and that of its components. The thesis shows that reputation has a strong impact on such areas as public trust, Congressional funding, and employee morale. It offers several recommendations for how DHS and its components can manage their reputations more effectively. These recommendations include understanding the value of reputation, identifying key stakeholders, measuring stakeholders perceptions, and addressing reputation spillover. It also adds to the available literature on reputation, which comes primarily from the private sector.

Subject Categories:

  • Government and Political Science
  • Psychology
  • Civil Defense

Distribution Statement:

APPROVED FOR PUBLIC RELEASE