Accession Number:

ADA499626

Title:

Use of Text Messaging by Navy Recruiters

Descriptive Note:

Annotated briefing, Dec 2007-Jan 2009

Corporate Author:

NAVY PERSONNEL RESEARCH STUDIES AND TECHNOLOGY MILLINGTON TN

Report Date:

2009-04-01

Pagination or Media Count:

81.0

Abstract:

In Summer 2008, Navy recruiters were invited to participate in the first known survey conducted through cell phone text message. Recruiters received two text message questions, one about their use of text messaging for contacting potential applicants and a second about the usefulness of text messaging for staying in contact with those in the Delayed Entry Program DEP. In addition, recruiters received a paper-based survey asking about their weekly use of text messaging on both their Navy-provided and personal cell phones. The paper-based survey also asked their opinions on the text message survey process. Results show that many recruiters use text messaging on their Navy-provided cell phones, with over half using it at least weekly to contact potential applicants. Most respondents use it to keep in contact with their DEPers as well, and find it very useful for doing their Navy jobs. Results also show that surveys by text message are possible most considered this text message-based survey easy to do and are likely to complete other text message surveys. In addition, text message-based surveys are more convenient yet as secure as other Navy surveys. A number of recommendations are included, about both the use of text messaging by recruiters as well as surveys by text message.

Subject Categories:

  • Test Facilities, Equipment and Methods
  • Non-Radio Communications

Distribution Statement:

APPROVED FOR PUBLIC RELEASE