Assessing Cultural Change in the United States Army Recruiting Command
Strategy Research Project
ARMY WAR COLL CARLISLE BARRACKS PA
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This paper will investigate culture as it pertains to the United States Army Recruiting Command USAREC. USAREC will be considered exclusively because of its unique mission. It will be argued that USARECs distinct task of recruiting civilians to serve in an All Volunteer Force AVF has produced a culture that is dissimilar to the rest of the Army. Further, it will be argued that this contrast produces significant challenges for the Army recruiters that serve in the command. While USAREC has developed a strategy to confront the challenges of recruiters and it has resolved to change its culture, there are potential disparities in USARECs plan. This paper will first identify the challenges facing recruiters and then provide evidence that prompts concern for the health of USARECs culture. Second, USARECs newly developed strategy for implementing cultural change in order to alleviate the problems will be addressed. Third, using models of organizational culture and studies of the Army as a profession, USARECs strategy for cultural change will be analyzed to determine if there are any gaps in the plan. The paper will conclude with recommendations for both USAREC and the Army to consider as it implements its strategy for cultural change.
- Personnel Management and Labor Relations
- Military Operations, Strategy and Tactics