Accession Number:

ADA488301

Title:

U.S. Army Custom Segmentation System

Descriptive Note:

Briefing charts

Corporate Author:

ARMY ACCESSIONS COMMAND FORT KNOX KY CENTER FOR ACCESSIONS RESEARCH

Personal Author(s):

• Clingan, Linda

Report Date:

2007-06-01

Pagination or Media Count:

38.0

Abstract:

OUTLINE Where I work -- USAAC -- G2 Understand who the Armys Target Audience is -- Explain the challenges to the Army Segmentation Overview -- Show Army Recruiting Command Geographies -- Explain Market Segmentation -- Show what Army Custom Segmentation ACS is Give examples of Army Custom Segments -- Discuss how the Army uses Segmentation -- 1st recruiting Brigade -- Discuss the future of Army custom Segmentation.

Descriptors:

• *ARMY PERSONNEL
• *RECRUITING
• HUMAN RESOURCES
• SEGMENTED
• MILITARY TRAINING
• MARKETING
• SYMPOSIA

Subject Categories:

• Personnel Management and Labor Relations
• Military Forces and Organizations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE