Accession Number:
ADA446052
Title:
Marketing Strategy for Merchant Shipbuilders
Descriptive Note:
Corporate Author:
A AND P APPLEDORE INTERNATIONAL (UNITED KINGDOM)
Personal Author(s):
Report Date:
1995-01-01
Pagination or Media Count:
19.0
Abstract:
Much has been published over the years about technology and productivity in shipbuilding, and much also about the shipbuilding market and its potential. Little has been published to-date however, about the all important techno-economic interface between the two. This paper sets out to explore this interface, and to identify how a shipyard can be matched to its external environment through the adoption of a coherent strategy. The elements of external forces are considered in particular prices and market volume, and the internal factors within the control of a shipyard are examined to review how they can be utilized in a strategic sense to match a shipyard to a targeted market sector.
Descriptors:
Subject Categories:
- Economics and Cost Analysis
- Marine Engineering