Accession Number:

ADA446052

Title:

Marketing Strategy for Merchant Shipbuilders

Descriptive Note:

Corporate Author:

A AND P APPLEDORE INTERNATIONAL (UNITED KINGDOM)

Personal Author(s):

Report Date:

1995-01-01

Pagination or Media Count:

19.0

Abstract:

Much has been published over the years about technology and productivity in shipbuilding, and much also about the shipbuilding market and its potential. Little has been published to-date however, about the all important techno-economic interface between the two. This paper sets out to explore this interface, and to identify how a shipyard can be matched to its external environment through the adoption of a coherent strategy. The elements of external forces are considered in particular prices and market volume, and the internal factors within the control of a shipyard are examined to review how they can be utilized in a strategic sense to match a shipyard to a targeted market sector.

Subject Categories:

  • Economics and Cost Analysis
  • Marine Engineering

Distribution Statement:

APPROVED FOR PUBLIC RELEASE