Accession Number:

ADA440380

Title:

Going to the Mines to Look for Diamonds. Experimenting with Military Recruiting Stations in Malls

Descriptive Note:

Memorandum rept.

Corporate Author:

RAND CORP SANTA MONICA CA

Personal Author(s):

Report Date:

2003-01-01

Pagination or Media Count:

158.0

Abstract:

In December 2000, the Under Secretary of Defense for Personnel and Readiness USDPR presided over the opening ceremony of a prototype marketing-enhanced recruiting station MERS in the Potomac Mills Mall located in northern Virginia, about 15 miles south of Washington, D.C. The purpose of the prototype recruiting station was to explore the use of recruiting stations as tools for marketing the military services to the public.

Subject Categories:

  • Personnel Management and Labor Relations

Distribution Statement:

APPROVED FOR PUBLIC RELEASE