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Shaping the ROTC Cohort

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Technical rept. 7 Sep 2004-13 Jul 2005

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U.S. Army Cadet Command USACC has developed a new commissioning model Shaping the Cohort STC - to meet the future needs of the Army for commissioned officers. It is designed to shape each cohort to meet the Armys specific needs in terms of component, academic disciplines, raceethnic makeup goals, gender, and targeted missions. STC does this by determining and examining the prime market at a university and basing the detachment s mission on penetration of that market as opposed to one based on past performance. It is believed that the STC model improves the method of determining missions. To determine market potential, USACC conducted two surveys that included 62 colleges and universities and over 7600 students. The goals of the survey were to determine knowledge and perception of Army ROTC among students, segmentation of local markets, how the school markets differed, and the characteristics that could lead to participation in Army ROTC. The data gathered is used to determine how many students at each school fit the criteria for the prime market. The Operations Research Center of Excellence ORCEN at West Point has provided an independent assessment of the model s adequacy and to determine if and how it can be improved. We begin this report with a needs analysis to determine the real problem the model attempts to address. We then present our analysis of the STC model and the process for determining missions. In the next section we identify recommendations to improve the model and conclude with suggested additional tools for conducting this

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  • Operations Research
  • Military Forces and Organizations

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